SS24 Video

After receiving big interest and hype for our drop, we thought that we couldn´t just realese it without a big announcement. We sat down and brainstormed the best way to announce it, and we came up with a video that were showcasing our journey so far. We took big consideration of what we´ve heard from the people, their thoughts of the project and what they have seen and what they knew. 

The most usual answer was that they have seen us and heard about us everywhere but they didn´t really know what we were doing or how to get their hands on our products. We wanted to showcase this feeling in the video in the beginning by showing some of our stickers and grafitti that are placed worldwide. 

The next step is to answer the people and welcome them to the clique. We wanted to do that in a special and entertaining way, so we decided to do the graffiti scene. This then lead to the actors and the customers behind the screen to follow us all the way to our warehouse and our main spot to showcase our aesthetic and let them know we are finally here, this is what we do, and we are now available worldwide.

We wanted to say a big thank you for all the great feedback we´ve got so far, and also to all the parties involved. We went from idea to action in just two days, when we arrived to the shoot we didn´t have no script or finished plan, but we still made it work. Authentic creativity.

You can see the end result on our Instagram.

Thank you,

CASAM